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If you don’t own plush spa towels, you might be convinced you don’t need them. But they can be a gamechanger in your daily life (after all, you use towels multiple times a day), so when we see a great sale, we shout it out. That’s why we’re thrilled about Parachute’s classic Turkish cotton towels being 40% off today, with prices as low as $8.
You know Parachute: The home brand is known for their luxury linens and “cloud-like bedding,” in addition to plush bath towels that reviewers say stand the test of time and turn them into towel snobs. Their Turkish cotton towels are popular, with 4.4 stars across over 2,200 reviews, and a sale like 40% off doesn’t come around often, so you’ll want to jump on this one while you can.
Towels are sold individually, and you can choose between a washcloth (12-by-12 inches), hand towel (30-by-20), bath towel (56-by-30) and bath sheet (70-by-40). Select colors are on sale including moss, haze, mineral and stone (all earthy, neutral tones that can work in a variety of different bathrooms).
Each towel is made with 100% long-staple Turkish cotton, are Oeko-Tex certified and have a ribbed dobby design (meaning they have a decorative woven element that’s distinct from the texture of the rest of the towel). They’re plush and soft while still being effectively absorbent, and are machine-washable for easy care (Parachute has a whole washing and drying guide to help you ensure your towels last as long as possible).
Reviewers can’t get enough of how soft and high-quality these towels are. “If I had to describe these towels in one word: LUXURIOUS. Hands down the nicest towels I’ve ever owned,” one reviewer wrote. “My bathroom looks and feels like a spa which is exactly what I was going for.”
They’ve also gotten rave reviews for their absorbency, how they retain their softness after washing and their quickness to dry. “Best towels ever, and I should know…I’ve seriously tried every towel out there, and these are by far the best,” another shopper said.
One person, echoing multiple other comments, wrote, “My only complaint is they sold out of them before I could order two more.” That should motivate you to take advantage of this sale ASAP — after all, you never know when it could disappear. So go ahead and add these to your cart while there’s still inventory, or keep scrolling for even more promising reviews.
“These towels are ridiculously soft. I didn’t think I was a towel snob … but apparently I am. Love these!” — Lauren S.
“First time purchasing these towels. I have wanted to try luxury towels for a few years and have recently been very impressed with Parachutes sheets. We are big on Restoration Hardware stuff, but Parachute’s sheets AND towels, by far, are so much more comfortable and higher quality. We purchased both Parachute and RH turkish towels recently, and we are not impressed with RH compared to Parachute’s quality. I’m going on a little over a week using Parachute’s, and these towels continually remain very soft day after day. No other towel like it; worth the investment!” — Will M
“This is the second set of towels I’ve purchased from Parachute. The quality is excellent and worth paying a little extra for. They’re soft, absorbent, and hold up well over several years of daily use.” — Sheri
“When we were looking to purchase new towels for our master bathroom I thought I’d try Parachute’s towels. These are by far the best towels I’ve ever purchased. I look for absorbency s well as softness for comfort. I purchased in two colors that look fantastic in our new bathroom.” — Lisa B.
“I was led to Parachute by online news articles. Bought a stack which matched my decor better than expected. But the feel of them fresh out of taking a shower is almost like some big fluffy fur. I love it. It handles moisture easily and looks great. But its the FEEL on your body that adds an extra minute or two when drying off. Who knew? Well, now I do.” — Anonymous
The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)