In a statement to Fox News, the brand explained Mrs. Butterworth's is “intended to evoke the images of a loving grandmother.” However, Conagra notes the packaging may be problematic.

TRAVEL & LIFESTYLE:
Mrs. Butterworth’s going through ‘brand name and product packaging evaluation’ after Auntie Jemima, Uncle Ben’s reveal redesigns

Mrs. Butterworth’s brand name is another one that will be getting an upgraded image, after Uncle Ben’s and Auntie Jemima are both reported to be going through redesigns in an effort to “eliminate racial bias” in the items.

Conagra Brands, which owns the Mrs. Butterworth’s line of syrups– bottled in the shape of a female– and pancake blends, revealed Wednesday that it has actually started “a complete brand and packaging review” of the breakfast staple.

In a declaration to Fox News, the brand name stated that Mrs. Butterworth’s is “intended to evoke the images of a loving grandmother.” Nevertheless, Conagra acknowledged that the product packaging may be troublesome.

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In a declaration to Fox News, the brand name discussed Mrs. Butterworth’s is “intended to evoke the images of a loving grandmother.” Nevertheless, Conagra keeps in mind the product packaging might be troublesome.
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“We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values,” the business stated.

“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” the declaration continued. “It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.”

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Previously Wednesday, Quake Oats revealed it would be going through a total rebranding for its Auntie Jemima items “to make progress toward racial equality.”


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Mars Inc. entity Uncle Ben’s will likewise be getting a brand-new “visual identity” in an effort to “evolve” the brand name and “stand in helping to put an end to racial bias and injustices,” a representative informed Fox News.

A date was not set for the brand name updates.

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