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Science & tech: sora 2 just ran into hollywood’s legal

SCIENCE & TECH: Sora 2 just ran into Hollywood’s legal wall – talent agents are calling for control over AI-generated stars

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  • The release of Sora 2 has led a Hollywood agency to publicly condemn OpenAI’s AI video-maker
  • The agency warned that Sora 2 poses a serious threat to performers’ likeness rights and compensation
  • OpenAI has begun adjusting Sora 2’s parameters and hints at future guardrails and revenue sharing

OpenAI’s new Sora 2 AI video generator and immediately popular new social app have been out for a handful of days, but the company is already facing backlash from some of the most powerful people in Hollywood. Creative Artists Agency (CAA), which represents some of the biggest names in entertainment, has issued a blistering statement condemning Sora 2.

In an unsigned memo, CAA accused OpenAI of disregarding the rights of its clients and framed the issue as a moral test. The Cameo feature that lets users star in their AI-generated clips came in for particular ire, albeit not by name.





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