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Sony said it will impose a punishing upcharge of $50 on every PlayStation 5 console as gamers become the latest US consumers to get hammered by Trump’s tariffs.
The Japanese gaming titan announced Wednesday that PS5 prices will jump to $550 from $500 starting Thursday, implicitly blaming the increase on Trump’s tariffs on Japanese electronics that are costing the company $685 million annually.
“Similar to many global businesses, we continue to navigate a challenging economic environment,” Sony said in a blog post.
The $50 price surge affects all three PlayStation models, with the standard console rising to $549.99, the Digital Edition hitting $499.99 and the Pro version soaring to a wallet-busting $749.99.
Trump’s aggressive tariff regime, which kicked in Aug. 1, slaps Japanese imports with duties of up to 25% on major electronics and tech items.
The levies are part of Trump’s July 2025 trade agreement aimed at forcing companies to move manufacturing to American soil — a goal that industry experts call far-fetched for complex electronics.
Sony CFO Lin Tao had warned investors that the tariffs were weighing on the comany’s balance sheet and that some costs “may pass on to the price” as the firm struggled to absorb the financial hit.
VP Isabelle Tomatis confirmed the economic squeeze was forcing Sony’s hand after the company could no longer stomach the mounting import costs without raising hardware prices.
The timing couldn’t be worse for American consumers already battling inflation and supply chain disruptions that have plagued the tech sector for years.
Gaming consoles manufactured in Japan, China, and Vietnam face the steepest penalties under Trump’s tariff structure, making price increases virtually inevitable.
Sony’s PlayStation 5 components flow through Asian supply chains that are now exponentially more expensive to tap, with finished consoles facing massive duties at US ports.
Industry analysts say relocating console production to America would take years and billions in infrastructure investment that simply doesn’t exist.
“Moving production to the US is not realistically feasible for several years,” experts warn, meaning gamers will bear the brunt of Trump’s trade war.
The PlayStation price shock follows similar moves by Microsoft and Nintendo, which have already raised console prices in response to the tariff squeeze.
European, British, Australian and New Zealand consumers have faced PlayStation price increases for years, but America had been spared — until Trump’s tariffs made that protection impossible.
The 25% blanket tariff on major household tech items has created a cascade effect across the entire electronics industry, with computers, televisions and gaming hardware all seeing sharp price increases.
Trump’s tariffs also impact automobiles and tech components from South Korea and other Asian nations, compounding the supply chain crisis.
Sony executives had desperately tried to absorb the additional costs internally before finally capitulating to market realities this week.
The Post has sought comment from the White House.