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- Jensen Huang has called gamers who are hating on DLSS 5 ‘completely wrong’
- The CEO noted: “This is very different than generative AI; it’s content-control generative AI.”
- He further observed that game developers have direct control over the tech and that they can fine-tune the generative AI to match their artistic intent
Nvidia‘s CEO Jensen Huang has returned fire at gamers who have been critical of DLSS 5, the freshly unveiled tech that aims to pep up the graphics of games to make them look more realistic with its RTX 5000 GPUs.
Or at least that’s the idea – using AI that “infuses pixels with photoreal lighting and materials” to polish up existing game assets – but many gamers feel the results look worse than the original graphics (for a variety of reasons).
The criticism has been fierce from some quarters, but over at GTC 2026, Jensen Huang fired back at the detractors of DLSS 5 when questioned by Tom’s Hardware.
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Huang pulled no punches out of the gate, saying: “Well, first of all, they’re completely wrong. The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the geometry and textures and everything about the game with generative AI.”
The CEO elaborated on how developers can fine-tune the generative AI used here to match the game’s style – and how it won’t interfere with the artistic control or art direction of a game.
Huang stressed how it’s up to developers to use DLSS 5 as they want to, and that: “All of that is in the control – direct control – of the game developer. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering.”
Analysis: not the right approach
I’m not sure that doubling down on DLSS 5 and hitting back in this way is the right strategy here, and it feels a bit too much like grabbing for a can of gasoline when dealing with an inflamed crowd of disgruntled gamers.
Also, Huang’s words feel too much like playing not just with fire, but semantics for my liking. It’s ‘content-control generative AI’ which is very different to ‘generative AI’, of course, as we’re all aware. Tsk, it’s worlds apart, even if it, erm, doesn’t sound all that different on the face of it.
What exactly is Huang talking about here? It’s the difference between getting AI to generate graphics from scratch, and using AI to hone existing game assets – polishing what’s already there (or ‘content-control’). In addition to that, the CEO is also stressing that game developers will set the boundaries of how DLSS 5 is applied and maintain artistic control in that respect.
That all sounds good in theory, but when we look at the results that Nvidia shared at GTC, with a number of screenshots showing DLSS 5 off versus DLSS 5 on in a variety of games, there are some startling differences. That’s particularly true with the ambience and art style – you only need look at the Resident Evil Requiem screenshot (of Grace, see above) to see that. It’s also understandable that based on the material shared, there are concerns of the tech making games look overly generic – too sharply rendered, and/or leaning towards a brightness overload or oversaturated colors.
Given that these are fair observations, I don’t think it’s helpful for Huang to flat out call gamers ‘wrong’ in the way he does. I’m happy to accept that this is still very early work on DLSS 5, and the end game may look very different to what we’re seeing in these glimpses of the tech at GTC – but this isn’t what Huang is saying here.
It feels to me like he’s irritated at gamers for lashing out at DLSS 5 without fully considering what it is – or might be eventually, given that it’s still in early preview – but that he’s getting equally irritated himself and lashing back, which ultimately doesn’t feel very constructive. It also reminds me (and many others) of the classic Simpsons meme, where Principal Skinner worries that he might be out of touch before blaming the kids for being wrong.
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