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Apple on Tuesday unveiled its new iPhone 17 lineup, including the new, super-thin iPhone Air – its first major redesign in years.
The sleek, slim device has a “space grade” titanium frame and is just 5.6 millimeters thick, available in white, gold, black and sky blue colors and retailing for $999.
Yet it’s more durable than previous iPhones, according to Apple, and has a new, second-generation chip that gives it three times the GPU computing power as last year’s phones.
“Our intention was to make an iPhone that feels like a piece of the future, powerful, yet so thin and light it seems to disappear in your hands,” an Apple presenter said at the company’s California headquarters.
The new A19 Pro chip – which gives devices the same computing power as a MacBook Pro – will also be available in iPhone Pro models.
It also boasted about the Air’s “amazing all-day battery life,” though it was short on details.
But shares in Apple fell 1.4% by approximately 2:15 p.m. ET. Analysts had largely expected Apple to debut a thinner iPhone, and the company has gotten flack for a lack of innovative, exciting new launches.
Aside from including a higher rate of recycled materials, and offering a cross-body strap (sold separately) so users don’t drop the thin phone, the Air offered little new for investors to celebrate.
The iPhone 17 – which starts at $799 – also featured uninspiring tweaks, like a smoother screen, more scratch-resistant ceramic shield and faster chip. It comes in lavender, mist blue, black, white and sage.
Apple touted new cameras across its 17 and 17 Pro models, with four times the resolution of the iPhone 16.
Its large front camera sensor – which is almost twice the size of the previous model – comes after iPhone users snapped a whopping 500 billion selfies last year, according to Apple.
The iPhone 17 Pro has a new design, better zoom camera and a bigger battery, available in silver, dark blue and orange.
Its most notable change was an improved construction, making it more durable – and better for things like gaming, using AI tools and editing photos and videos, the company said.
But that came with a price hike, starting at $1099 – while the iPhone 16 Pro started at $999.
The new model comes with more built-in storage, though, and analysts had expected some higher prices as Apple faces tariff-related supply chain challenges.
Apple also unveiled its AirPods Pro 3 – the first to include a live language translation feature.
Retailing for $249, the new AirPods offer improved audio features, like better noise cancellation; a heart rate sensor; and the best fit yet, available in five sizes.
The wireless headphones will also have a longer battery life, lasting eight hours on a single charge, up from six hours previously.
Its new Apple Watch Series 11 offers new health features, like a blood pressure monitor that could alert users to possible complications – continuing Apple’s health push in its wearables.
The company said it expects to get FDA clearance for the feature in the coming weeks, and notify over 1 million people with undiagnosed hypertension in the first year alone.
Apple called the Series 11 its “thinnest and most comfortable watch,” with a stronger, more scratch-resistant glass and 24 hours of battery life on a single charge, starting at $399.
The tech giant also announced a lower-priced model – the Apple Watch SE 3 for $249 – and a pro version – the Apple Watch Ultra 3 at $799.
The pro model has the largest Apple Watch screen yet, satellite connectivity for emergency calls and a 42-hour battery life.