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- The process for buying a Mac on the Apple Store has changed
- There are no more preconfigured Mac or MacBook options
- The site takes you step-by-step through choosing your specs
For several years now, if you were in the market for one of the best Macs or best MacBooks available, you would go to the official Apple website and start with one of the preconfigured options – but that’s now changing in a significant way.
As spotted by MacRumors and others, you now no longer begin the purchase process by choosing a preconfigured Mac or MacBook. Instead, you start from scratch and choose your components one by one, with the display size and color first up.
In other words, buying an Apple computer is now much more like buying one of the best iPhones or best iPads. It gives you a little bit more control over your new Mac or MacBook, but requires a little bit more knowledge about what exactly you want.
There has always been the option to tweak specs and RAM and storage on your Mac after choosing a preconfigured computer, but that initial stage has now been ditched – perhaps for better consistency across Apple’s various product lines.
All the options
There’s been no official word from Apple about why this change has been implemented, so we don’t know for sure what the thinking is here. Another possibility is that people will be more tempted to upgrade to a higher spec if they can see all the options available.
It appears that all the choices that were previously available are still here: you can, for example, still opt to have certain professional apps like Final Cut Pro preinstalled on your Mac (though as yet there’s no mention of Apple Creator Studio).
All of this comes while we’re eagerly anticipating some new MacBook Pros to appear in the very near future, very possibly with M5 Pro and M5 Max chips inside. Perhaps the new online ordering system will help users assess all the various options available.
Head to the Mac page on the official Apple website to check out the new process for yourself (you don’t actually have to buy anything to test it out). Is this a good move for the Apple Store or one that wasn’t really needed? Let us know in the comments.
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