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SCIENCE & TECH: A new Apple TV 4K is still coming this year, says report – but of the rumored changes, only one is exciting to me

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  • New Apple TV device still on track for late 2025, says report
  • Apple reportedly plans to make it significantly cheaper
  • Claimed upgrades appear to be relatively minor and predictable

I’ve had every generation of Apple TV since the first one, and you’ll have to pry my Apple TV 4K from my cold dead hands. So you might expect me to be really excited by the prospect of a brand new model later this year – after all, there have been three years of potential tech improvements since the last one launched in 2022. But I’m feeling pretty underwhelmed by the latest report.

According to MacRumors‘ “reliable source”, Apple is “highly likely” to replace the current Apple TV 4K with a newer model before the end of 2025.

That fits with the usual Apple timetable for its TV streamer; we’re not on an iPhone-esque annual upgrade cycle with these devices. But the only thing that sounds really interesting to me about this reported device is that it may be considerably cheaper than the current model. That’s great if you don’t have one and want one. But what if you’re already an Apple TV owner?

tvOS 26 brings some useful changes to existing Apple TV models. (Image credit: Apple)

Apple TV 4K 2025: what to expect



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