POLITICS: Super Bowl ad spells end to Amazon’s ties to surveillance company – USSA News

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Amazon’s smart doorbell maker Ring has terminated a partnership with police surveillance tech company Flock Safety.

The announcement follows a backlash that erupted after a 30-second Ring ad that aired during the Super Bowl featuring a lost dog that is found through a network of cameras, sparking fears of a dystopian surveillance society.

But that feature, called Search Party, was not related to Flock. And Ring’s announcement doesn’t cite the ad as a reason for the “joint decision” for the cancellation.

Ring and Flock said last year they were planning on working together to give Ring camera owners the option to share their video footage in response to law enforcement requests made through a Ring feature known as Community Requests.

“Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated,” Ring’s statement said.

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Author: Marty Kaufmann


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