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Scott Presler, a prominent conservative activist and voter registration strategist, has announced ambitious plans to expand his electoral efforts following his success in helping deliver Pennsylvania to Donald Trump in the 2024 presidential election. Presler, whose grassroots voter registration campaign proved pivotal in Pennsylvania’s red wave, now plans to replicate his model in other states, including New Jersey.
Through his organization, Early Vote Action, Presler has vowed to continue working tirelessly to reshape the political landscape, turning swing states red in preparation for future elections.
Presler’s work in Pennsylvania was instrumental in flipping the state for the GOP in 2024. By focusing on voter registration, early voting, and outreach to traditionally underrepresented conservative voters, Presler helped bridge the gap in a state that has often been a Democratic stronghold in presidential elections.
“The Pennsylvania model works,” Presler said during a recent appearance on Fox News. “We’re not reinventing the wheel. We’re taking what we’ve learned and applying it to new states.”
He added that his strategy will focus on fortifying Republican gains in Pennsylvania while expanding efforts to states like New Jersey, which he believes could become the next surprise victory for conservatives.
New Jersey, traditionally a Democratic stronghold, showed signs of shifting political winds in the 2024 election. Vice President Kamala Harris won the state with 52% of the vote, but her margin of victory over Donald Trump was just under six points—a dramatic reduction from Joe Biden’s 16-point lead in 2020.
Some political analysts now consider New Jersey a potential swing state, a notion Presler is keen to capitalize on.
“We’re going to apply the Pennsylvania model to New Jersey,” he explained. “The goal is to register new Republican voters, ensure early voting participation, and leverage grassroots support to make a significant impact.”
Presler’s optimism is bolstered by his team’s recent expansion. Early Vote Action has already hired additional staff and plans to deploy resources to key counties in New Jersey and beyond.
While New Jersey is a primary focus, Presler is not limiting his efforts to a single state. His broader mission is to replicate the Pennsylvania strategy across multiple states that could be in play for Republicans in the next election cycle.
Key components of Presler’s approach include:
- Voter Registration:
Registering new Republican voters remains a cornerstone of Presler’s strategy. By targeting areas with low voter registration rates, particularly among younger and suburban voters, his organization seeks to expand the GOP’s voter base. - Early Voting Initiatives:
Presler emphasizes the importance of early voting to ensure higher turnout. His efforts aim to educate voters on how to cast their ballots early and overcome barriers that could deter Election Day participation. - Grassroots Mobilization:
Presler’s movement relies heavily on grassroots volunteers who knock on doors, make calls, and engage directly with voters. This approach, he says, fosters trust and builds a stronger connection with the electorate. - Data-Driven Strategies:
Presler and his team use data analytics to identify areas with the most significant potential for Republican growth, allowing them to allocate resources strategically.
Despite his optimism, Presler acknowledges the challenges of flipping states like New Jersey. The state has long been a Democratic bastion, with urban centers like Newark and Camden providing a reliable base of support for Democratic candidates.
However, Presler points to the narrowing gap in the 2024 election as evidence of shifting demographics and voter attitudes. “We’re seeing momentum,” he said. “New Jersey voters are open to change, and we’re going to give them a reason to believe in a Republican vision for the future.”
Presler’s efforts are emblematic of a broader push by the GOP to expand its reach into traditionally Democratic territories. His success in Pennsylvania has made him a prominent figure in conservative circles, and his ongoing work is closely watched by both supporters and opponents.
“We’re not slowing down,” Presler said in a video posted to his social media channels. “This is about the future of our country. We’re building a movement that’s bigger than any one election.”
Went on @FoxNews this morning to talk about our expansion into New Jersey.
Thank you for the opportunity to go on national television.
Still can’t believe this is my life — grateful. pic.twitter.com/xXhoIqncwc
— ThePersistence (@ScottPresler) December 10, 2024
His enthusiasm and dedication have already inspired a new wave of grassroots activists to join the effort. Early Vote Action’s growing team reflects the belief that a concerted, data-driven approach can change the electoral map.
As Scott Presler shifts his focus to new battlegrounds, his plans for New Jersey and other potential swing states could reshape the GOP’s strategy for the 2026 midterms and beyond. While challenges remain, Presler’s track record of success and unrelenting commitment suggest that his influence will continue to grow.
Whether his efforts lead to lasting change or face insurmountable resistance will depend on the political dynamics of the coming years. For now, Presler’s announcement signals a clear intent to keep pushing forward, one voter registration at a time.