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By Steven Yates
August 8, 2025
Since I donβt follow celebrities, Iβd never heard of Sydney Sweeney before a couple weeks ago. But the stir made by her jeans ad for a company Iβd also not heard of, American Eagle, was impossible to miss. Hereβs the ad below.
What did we just see? A twentysomething woman being a bit sly and seductive, maybe suggestive, without being slutty (like, e.g., Miley Cyrus). Sheβs clean-appearing and well-dressed, as weβd expect of someone promoting clothing. I see no tattoos or face piercings or other forms of self-mutilation. She reminds me of the way most girls looked when I was in high school.
But sheβs white, a blue-eyed blonde, talking about β gasp! β βgood jeans,β opening the door to the homonym between jeans and genes.
If thereβs anything to send the cultural Marxies into hysterics, itβs that, and hysterics are what weβve seen from βinfluencersβ on CCP-owned TikTok. And from supposed celebrities in a few mainstream publications, i.e., publications mostly controlled by the cultural left. I say supposed because most of these people I never heard of before, either.
One spoke of the βshift toward whitenessβ the ad represented, butβ well, I canβt be bothered to quote these lunatics at length. I will note the oft-repeated response of White House communications director Steven Cheung who described βcancel culture run amok,β reminding anyone listening that this is why Trump won and Harris lost. βThis warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024. Theyβre tired of this bull***t.β
Score one for the right. Theyβve learned what to do when lefties make total fools of themselves. Unfortunately, the right doesnβt get everything right.
Enter Candace Owens, who has launched a crusade to prove that French president Emmanual Macronβs wife Brigitte was born a man and βhas a penis.β Apparently sheβs made a whole video series about it (no, I havenβt tracked that down, either).
I only heard of this quite recently, too. I thus have no idea whether thereβs anything to it or not, but you want to know something? I donβt really care. To be sure, if Owens is right, it proves how decadent French leadership really is. It is interesting that no one seems to have come forth with definitive proof that Owens is wrong, such as presenting valid birth records, verified photos of Brigitte when she was a child, school records, etc. Not that I know of, anyway. Anyone reading β if anyone is reading β can prove me wrong by sending me links, and I will post a corrective addendum.
The bottom line, though: we already had abundant reason for seeing Macron as serving EU (i.e., globalist) power elite interests more than the interests of the French people. Heβs an elitistβs elitist, which is why figures like Marine Le Pen continue to have a substantial following.
Thatβs France. Owens is an American.
Thus the question on my mind: Why is she bothering with this when Americans have real problems, especially with this administration having gone as sideways as it has?
Trump recently signed an executive order empowering federal agencies to clear out homeless encampments and lock up the homeless in mental institutions. Let me hand the mike to John N. Rutherford of the Rutherford Institute:
First, President Trump issues anΒ executive order empowering federal agencies to clear out homeless encampments and lock up the homeless in mental institutionsΒ using involuntary civil commitment laws intended for dealing with individuals experiencing mental health crises.
Days later, a gunman allegedly suffering from a mental illnessΒ opens fire in New York City, killing four before turning the gun on himself.
Coming on the heels of TrumpβsΒ executive orderΒ aimed at βending crime and disorder on Americaβs streets,β theΒ shootingΒ has all the makings of a modern-day Reichstag fire: a tragedy weaponized to justify allowing the government use mental illness as a pretext for locking more people up without due process.
An Orwellian exercise in doublespeak, TrumpβsΒ executive orderΒ suggests that jailing the homeless, rather than providing them with affordable housing, is the βcompassionateβ solution to homelessness.
According toΒ USA Today, social workers, medical experts and mental health service providers say the presidentβs approach βwill likely worsen homelessness across the country, particularly because Trumpβs order contains no new funding for mental health or drug treatment. Additionally, they sayΒ the president appears to misunderstand the fundamental driver of homelessness: People canβt afford housing.β
Owens chasing after Brigitte Macron is a major miss for the right. And not its only miss.
Consider, too: a Marxist Muslim (or something like that) recently won the Democrat Partyβs nomination to run for mayor of New York City. He self-identifies as a democratic socialist, and heβs obviously built a substantial support base.
This time, letβs turn to someone who wouldnβt be caught dead defending someone like that: Tom Woods, who is an arch-Libertarian. From a recent emailing:
Not long ago, Zohran Mamdani β who openly repeats classic Marxian slogans β won the Democratic nomination for mayor of New York City.
Many people were appalled that such a radical candidate could have gained such purchase with the electorate.
Well, letβs take one group: professionals in their 30s.
They followed the rules. They got the expensive educations. The result: instead of the comfortable lifestyle they were promised, they can barely keep their heads above water in the city of their birth.
As my old friend John Carney put it:Β
βThese voters are not clamoring for socialism out of youthful rebellion. Theyβre reacting to a broken bargain. They grew up being told that education was the path to a stable, meaningful life.
βInstead, theyβve entered a labor market that treats professional work as disposable, housing as a luxury good, and children as a financial impossibility. Many have good salaries by national standards β $80,000, even $120,000 β but in New York City that can still mean roommates, debt, and no hope of buying a home. Theyβre too rich to be poor and too poor to feel secure.β
That is where a lot of Zohran Mamdaniβs support is coming from: not from hardcore Marxists, but from disillusioned people who did as they were told, and the promised benefits never materialized.
It goes without saying that Mamdaniβs proposed solutions would be disastrous. But when one side is acknowledging the problem and the other is pointing and shouting βCommunist!β I think we know which one is going to win.
You canβt beat something with nothing.
My conclusion from this is that if following the rules leads you to such a state of despair that youβd vote for Mamdani, these are stupid rules.
I couldnβt sum it up any better!
When I was much younger, there were folks who βclamor[ed] for socialism out of youthful rebellion.β Thatβs not what is happening today. In my younger years, housing really was affordable. Now, even college graduates with degrees in real subjects (not βgender studiesβ type stuff) with what they thought was a ticket to the American Dream are finding (1) no jobs that allow them to use their educations, just βgigs,β many of them not even full-time; and thus (2) home ownership is priced completely out of their reach.
The social contract, as much of Generation Z understood it, is broken! (I donβt even want to think about what Generation Alpha might be facing; the oldest Alphas are just entering their teens.)
This is not an adolescent game. This is real life, the dystopia that has emerged full-force during the New Normal.
This state of affairs is pushing people leftward even as the right pushes back against the leftβs silly wokery.
Much of what weβre seeing is structural, not ideological. The structural factors are made worse by our civilizationβs lack of an adequate philosophical core or center, unless βgreed is goodβ is supposed to be a philosophy. Doug Casey, the investment advisor and commentator, has often charged that Trump lacks any philosophical center. If heβs right, Trump is just mirroring the institutions around him.
Peter Turchin handles the structural side of things in what could well be this decadeβs most important book: End Times: Elites, Counter-Elites, and the Path of Political Disintegration (2023). Iβve written of Turchinβs impressive accomplishments before. He observes, first, based on history, that worsening economic inequality is fundamentally destabilizing, especially if a critical mass of have-nots (some of them former haves) come to believe that the haves have somehow rigged the system.
And itβs true: we did not have βhedge fundβ billionaires when I was growing up, either. There are reasons for wondering if it is even possible to earn a billion dollars in a year doing actual work that serves others. Come to think of it, Iβm not sure we had any visible billionaires at all β products, also, at least in part, of currency debauchment (thank you, Federal Reserve and U.S. Treasury Department, and thank you Richard Milhaus Nixon for killing the gold standard).
Fifteen years ago, Turchin was using models he had developed to forecast that a number of destabilizing factors would converge in the 2020s, and that these could easily lead to a βspiral of social disintegration.β
In End Times, Turchin developed the idea of the wealth pump β what I call welfare-statism in reverse (redistribution of wealth upwards) β when the wealthy have been able to work the system in such a way that wealth flows disproportionately into their coffers, and out of the hands of the middle class. Result: the common lament that the rich get richer, the poor get poorer, and the middle class shrinks. Turchin calls this public immiseration.
Efforts to join elite status as Turchin understands this term β not power-mongers but professional people with serious university educations and skills, the sort of people Tom Woods mentioned β increase faster than there is work for them to do. Elite overproduction is the phrase Turchin uses for this. He compares whatβs happening to a game of musical chairs where, instead of the same number of people going after a dwindling number of chairs, the number of competing people increases while the number of chairs stays the same (or, in some areas, actually does shrink).
Competition for the same (or a dwindling) number of jobs that match their skills increases to the point of absurdity, and jobs tend to go to the politically well-connected or those preferentially favored for other reasons (e.g., affirmative action). The fact that people naturally try to economize, i.e., look for the most convenient path through their problems, helps bring about the structural dilemmas.
Conservatives and Libertarians donβt like to talk about structure. To them, that concept has Marxian overtones. But the βdisillusioned peopleβ Tom Woodsβs friend described arenβt Marxists. They are just frustrated elite aspirants listening to someone they see as having listened to them.
The third factor, the one most likely to lead to a societal death spiral, is the coming of counter-elites: Donald Trump who very effectively positioned himself as a political outsider, or βpolarizingβ figures like Joe Rogan, Steve Bannon, Tucker Carlson, and Candace Owens whose listeners include the aggrieved and the alienated. Having gained large followings on their own platforms, these figures have moved the public toward often-justified distrust of the nationβs dominant institutions which are increasingly dysfunctional.
This is a path toward civilizational rupture on multiple fronts: political polarization, class, sex, and just the growing difference between those who still trust the system and us βconspiracy theoristsβ who are despised by the insiders and the trusting.
Neither the cultural left nor much of the right sees this, I donβt think.
The cultural left sees βneo-Nazisβ behind every tree and in the likely innocent ad starring a pretty actress.
The right shouts βCommunist!β at someone like Mamdani who is talking about genuine problems such as unaffordable housing even if through a destructive ideological lens, while one of its visible members chases the wife of a foreign president over βgender identity.β If Owens wins the lawsuit the Macrons have filed, what will that have accomplished, insofar as bringing about real solutions to real problems?
Did we ever truly want to Make America Great Again? Then why isnβt the leadership viewing every public issue, every pursuit, though the lens supplied by two questions: will this pursuit contribute to that, and if so, how? If the answer to the first question is No, then the right thing to do is just drop it!
The deepest problem I see: the materialism at the core of our Big Tech controlled and increasingly surveilled dystopia.
We seem faced with a choice between βliberalismβ (or is it actually neoliberalism) and βauthoritarianism.β Just in case both tacitly presuppose secular materialism, then the βchoiceβ is too simple.
Materialism makes it impossible to develop and maintain the idea of all individual persons as having intrinsic value, except perhaps as an intellectual abstraction. Intellectual abstractions donβt get us anywhere. First premises have to be baked into our lives organically, and into the functioning of our institutions which will then respond to real human problems.
My prediction is that unless we recover the God of Christianity β real, lived, Biblical Christianity, not βChristian Zionismβ or dispensationalism β βauthoritarianismβ will win. We will continue on our present road towards Technocracy and the total surveillance of police-state structural violence.
We wonβt have to worry about supposed eugenic implications of βgood genes.β The elderly who canβt contribute to the system economically (the primary societal measure of human value in a secular materialist culture) will have to worry about involuntary euthanasia.
The intrinsic value of the human person! Thatβs what progressives not caught up in foolishness about βneo-Nazisβ should be talking about; and thatβs what conservatives able to resist going down rabbit holes such as Brigitte Macronβs βgenderβ status should be talking about.
Β© 2025 Steven Yates β All Rights Reserved
E-Mail Steven Yates: [emailΒ protected]
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