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Hollywood is finally waking up to something the rest of the country has known for years: you can’t insult your core audience and expect them to keep buying tickets. After a decade of turning legacy franchises into lecture series, Disney is now scrambling to figure out how to bring young men—defined by Variety as ages 13 to 28—back into theaters. And not just as background figures or comedic sidekicks, but as actual protagonists again.
Variety reports that Disney leadership has been quietly urging creatives to pitch original films that appeal specifically to this long-ignored demographic. Think globe-trotting adventures, classic treasure hunts, Halloween thrillers—anything with high stakes, escapism, and, yes, male leads who aren’t being upstaged or lectured every five minutes.
Leadership at Disney is pressing Hollywood creatives for movies that will bring young men (ages 13-28, aka Gen Z) back to the brand in a meaningful way, specifically original concepts.
Sources say Disney has been seeking new IP and pitches such as splashy global adventures and… pic.twitter.com/oXKu6nDfF5
— Variety (@Variety) August 21, 2025
It’s a long-overdue pivot. For the past several years, Disney seemed convinced that the only path forward was to repackage every hero’s journey into a TED Talk about empowerment. From Indiana Jones becoming a passenger in his own franchise, to the Marvel Cinematic Universe sidelining male heroes in favor of hastily introduced “girl-bosses” with little character depth, the formula became as predictable as it was tiresome.
Meanwhile, ticket sales plummeted.
And now, after countless billion-dollar properties have been diminished in pursuit of an audience that never fully materialized, Disney wants the boys back. Not the TikTok influencers or the Twitter activists. The actual boys—those Gen Z men who grew up on Iron Man, Luke Skywalker, and Jack Sparrow. The ones who miss movies that let heroes be heroic and let action speak louder than slogans.
Disney turning Star Wars (and Marvel) from a boy brand into a girl brand will prove to be the costliest decision in movie history. #MakeMarvelMaleAgain
— Chris Gore (@ThatChrisGore) August 21, 2025
But here’s the hard truth: you can’t just flip a switch and win that audience back. You have to earn it. And that means more than slapping a male lead on the poster. It means writing compelling stories, embracing masculine virtues without irony, and dropping the condescending tone that defined much of the last decade.
Disney seems surprised that young men are gaming more than moviegoing. But that’s because gaming still gives them what cinema used to: adventure, agency, and the thrill of victory. Until Hollywood can do the same, they’ll keep losing ground—not just at the box office, but in the broader cultural conversation.
Turns out taking well established boys brands and shoving a bunch of women with male traits into it wasnt a winning strategy, as many of us pointed out at the time.
But NOOOO, we were labeled toxic manbabies and told to fuck off.
Well we did.
And Now you want us back? Lol pic.twitter.com/OLp24XpMyg— John A. Douglas (@J0hnADouglas) August 21, 2025
So yes, Disney wants the boys back. The question is: can it actually deliver stories they care about again? Or will the next “bold reinvention” just be another Trojan horse, draped in nostalgia but hollow at its core?
The post Disney Leadership Is Looking For New IP’s and Pitches appeared first on Patriot Newsfeed.
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