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The City of Austin spent over $1 million dollars on a new city rebrand.
Residents are not happy with one business owner saying, “Is it just me or does Austin’s new logo make it look like a credit union? This is fugly.”
Austin has introduced a new logo that took seven years to design, and the fallout could be worse than Cracker Barrel’s disastrous rebrand because Austin’s was funded by tax dollars.
Taxpayers in the Texas capital are outraged after learning their leaders spent over a $1 million on a new city brand all while warning they will ask for higher taxes in November.
Residents blasted city hall after it rolled out its new moniker after it was approved in 2018 and spending a staggering $1.1 million for a green and blue letter ‘A.’
‘Is it just me or does Austin’s new logo make it look like a credit union? This is fugly,’ tweeted one local business owner.
‘It’s revealed…Austin flushed $1 million down the toilet just to create a crappy city logo nobody asked for,’ tweeted another.
Rep Chip Roy from Texas called out the rebrand, saying that city leaders “want to go spend a million dollars on a rebrand, get rid of a cross and make it some sort of, you know, a woke-looking band emblem.”
Rep. Chip Roy, R-Tex., blasted the project during an appearance on The Will Cain Show saying city leaders “want to go spend a million dollars on a rebrand, get rid of a cross and make it some sort of, you know, a woke-looking band emblem.”
He accused the Texas city officials of prioritizing symbolism over safety. “We have people in Austin who don’t get their 911 calls answered. You have people that have seen an increase in crime in Austin because they were going after, gutting and cutting the police force.”