A pro-Ron DeSantis super PAC uses an Artificial Intelligence version of Donald Trump’s voice in a new television ad attacking the former president.
The ad, from Never Back Down, charges Trump with attacking Iowa Gov. Kim Reynolds as part of a larger pattern of disrespect he has shown to the first caucus state.
But the audio that the spot uses is not actually from Trump. A person familiar with the ad confirmed Trump’s voice was AI generated. Its content appears to be based off of a post that Trump made on his social media site Truth Social last week. The person said it will run statewide in Iowa tomorrow and that the ad buy was at least $1 million — a massive sum though one doable for the well-heeled super PAC. It will also be running via text message and on digital platforms.
Political ads have used impersonation before, and the Trump-generated voice in the Never Back Down ad does not sound entirely natural. Still, the spot highlights what could be the next frontier of campaign advertising: The use of AI-generated content to produce increasingly difficult to identify, so-called deepfakes.
I have to end with this:
Ok this is just mean.
I’m only posting this because Team DeSantis struck first unapologetically with their Ai generated attack ad. You can’t use AI to defame an opposing candidate (twice) and expect it not to be turned back on you. Team trump memes better and is funnier. pic.twitter.com/zNpGDlL6BX
This is the result of DeSantis‘s advisors telling DeSantis to be more likable, and now they’re just going to be like “actually nvm, just do what you were doing before and we’ll hope for the best and pray” https://t.co/DZMM6Vn8a1