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Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. discussed a Super Bowl ad featuring boxer Mike Tyson and his fight with obesity.
In the ad, Tyson highlights his sister passing away from obesity due to a heart attack when she was 25.
“Something has to be done about processed food in this country,” Tyson said.
“Eat real food,” the ad says.
“This is the most important fight of my life. My sister died from obesity. Addiction to junk food almost killed me. We’ve been lied to about what’s healthy and addicted for profit. Processed food kills. Eat Real Food. Finally, this message will be delivered at the Super Bowl,” Tyson wrote.
Watch the ad below:
ABC News has more:
Boxing legend Mike Tyson is out with an emotional Super Bowl ad sponsored by the Department of Health and Human Services-aligned organization MAHA Center, amid the agency’s push to promote healthy eating.
Tyson’s 30-second ad posted on his X account ahead of Super Bowl LX details what he says is his personal journey with his weight, where the former boxing champion said at one point his addiction to processed foods caused him to weigh nearly 350 pounds and consider harming himself.
In the ad, which was paid for by nonprofit MAHA Center Inc. — a reference to the Trump administration’s Make America Healthy Again movement — Tyson says that processed food kills, suggesting that eating it can lead to obesity and could lead to death.
The MAHA Center, which is not affiliated with the federal government, said that the video launches a nationwide campaign featuring ads in taxicabs that will carry the “Processed Food Kills” ad alongside an image of Tyson.
Obesity medicine specialist Dr. Holly F. Lofton said she largely agrees with the video’s messaging because she said eating processed foods in excess can lead to an amalgamation of high blood pressure, high triglycerides, and high cholesterol. Lofton told ABC News it also increases the risk of cardiovascular disease, stroke, and obesity.
“It’s an extraordinary, powerful ad. I think it’s the most important ad in Super Bowl history because it’s a crisis,” RFK Jr. said.
“The whole thing was conceived over about a three-day period. And they gave him a script. The script was not working, and he just started talking,” he added.
“77% of our kids cannot qualify for military service. Obesity is off the chart. 38% of American teens are diabetic or prediabetic. And the cost to our country is ruinous. When my uncle was president, we spent zero on chronic disease in this country. Now, we spend $4.3 trillion a year, and it’s growing faster than anything in the budget, and it’s going to bankrupt us,” he explained.
Check it out:
RFK Jr. predicts that Mike Tyson’s MAHA ad will go down as the single most important ad in Super Bowl history.
And it’s personal for him.
Many don’t realize Tyson’s biggest fight has been outside the ring — his battle with obesity.
KENNEDY: “He says the biggest struggle, the… pic.twitter.com/7FIE4hDhrS
— Overton (@overton_news) February 8, 2026
USA TODAY noted:
So as the audience presumably looks on surrounded by their favorite big game treats and beverages, they’ll be greeted by the sights and sounds of Tyson devouring a red apple, the crunch in surround sound and the juice flying toward the camera.
As for RFK Jr.? He told Fox News on game day that his approach to his menu will be framed by the fact he’s “on a carnivore diet, so I just eat meats and ferments. And I’m very happy with that so I’m probably going to have yogurt.”