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During the Super Bowl, millions of viewers will see a touching ad highlighting adoption as an option for women facing unplanned pregnancies.
“Some Super Bowl commercials have highlighted family and faith, but for years, one voice was missing. The voice of a mother in crisis. Many women may never seek out a Pro-Life message, which is why moments like this matter. One commercial, seen by millions, can plant seeds of truth and hope,” Texas Right to Life wrote.
“Sometimes, all it takes is a single moment to show a frightened heart that there is a better way forward,” it added.
Watch the ad below:
Some Super Bowl commercials have highlighted family and faith, but for years, one voice was missing. The voice of a mother in crisis.
Many women may never seek out a Pro-Life message, which is why moments like this matter. One commercial, seen by millions, can plant seeds of… pic.twitter.com/rwjg5AViHP
— Texas Right to Life (@TXRightToLife) February 6, 2026
Texas Right to Life shared further:
A woman staring at a positive pregnancy test, overwhelmed by fear and uncertainty, and suddenly facing an unplanned pregnancy.
This year, that silence will be broken.
Adoption Is is an organization committed to dismantling the stigma, fear, and misinformation surrounding adoption, especially for birth mothers. During the Super Bowl, they will deliver a message millions were not expecting by showing something rarely seen on a national stage: that there is a third option.
We were honored to host the first public showing of this commercial at our 2025 Life Gala, and we look forward to seeing how God uses it to reach millions of hearts through televisions across the country.
“Adoption Is An Option was founded by someone who knows adoption personally—a child adopted in 1955 who wanted to give back and make a difference. From the very beginning, our mission has been simple: to learn, tell, and share the truth about adoption. We believe adoption is not giving up. It’s giving a future. It’s a courageous act of love that deserves to be visible, viable, and valued in our culture,” Adoption Is An Option wrote on its website.
“Every day, women face the uncertainty of unplanned pregnancy. Too often, they hear only two narratives—parenting or abortion—without clear, compassionate information about adoption. We exist to change that. Adoption Is An Option equips those closest to women in crisis—those who need to know—with the tools and resources to present adoption clearly and without pressure. Through storytelling, education, and advocacy, we make sure adoption is seen as a supported path, not a stigmatized afterthought,” it continued.
“Adoption is misunderstood. Stigma, fear of judgment, and lack of information hold back women who might otherwise choose this path. At the same time, thousands of families are ready and waiting to adopt, and birth mothers deserve dignity, respect, and support before, during, and after placement. We believe in rewriting this story—together,” it added.
“Super Bowl LX Commercial Champions Adoption. Parenting isn’t always possible. But Adoption Is An Option,” Live Action, a non-profit anti-abortion organization, wrote.
POWERFUL:
Super Bowl LX Commercial Champions Adoption
Parenting isn’t always possible.
But Adoption Is An Option pic.twitter.com/fc5hWzx83Q
— Live Action (@LiveAction) February 6, 2026
Here’s a YouTube backup of the powerful ad:
More info at Adoption Is An Option.