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General Mills Cereal Brand 'Loaded' With Toxins, Report Says * * by Danielle

NEWS HEADLINES: General Mills Cereal Brand ‘Loaded’ With Toxins, Report Says * * by Danielle

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A new report claims the General Mills’ cereal brand called ‘Trix LOADED’ tested for high levels of heavy metals and agrochemicals.

“General Mills, Inc. on Feb. 1 launched ‘LOADED,’ a new cereal line with ‘puffed-up larger-than-life squares’ of General Mills’ Cinnamon Toast Crunch, Trix, and Cocoa Puffs cereals filled with artificially flavored vanilla creme,” The Epoch Times reports.

Moms Across America (MAA), an organization that strives to educate and empower mothers and others with actions and solutions to create healthy communities, reported the testing results.

“Please tell your elected official that we have a physical and mental health crisis in America,” Moms Across America said.

Moms Across America wrote:

  • Levels of toxic heavy metals arsenic and cadmium present in two samples of Loaded Trix flavor were 200-400% higher than EPA allowable levels in drinking water.
  • Aluminum levels were as high as 3500 ppb, making Trix Loaded cereal a toxic way to start the day according to EU standards, if eaten daily. Aluminum levels were 1,365% and 1,650% higher than the EPA maximum allowable level in drinking water
  • Glyphosate levels were 15.83 and 17.47 ppb, 158-174X times higher than has been shown to cause sex hormone changes and organ damage in animal studies when they consumed .1 ppb of glyphosate herbicide.
  • Trace levels or higher of 8 pesticides were detected, including Fluopyram-1 a fungicide that has been shown to cause endocrine disruption in humans and wildlife at low levels.
  • Piperonyl butoxide – an ingredient used in shampoo to facilitate the killing of lice was detected in Loaded cereal.

“In a statement to The Epoch Times, MAA director Zen Honeycutt said her organization tested two samples of General Mills’ Trix LOADED cereal because they were alarmed that the company, which had previously seemed very committed to supporting regenerative organic agriculture, launched a cereal ‘loaded with creme, food dyes, and highly-processed foods,’” The Epoch Times wrote.

From The Epoch Times:

In test results obtained by MAA, scientists found residues from eight different pesticides in both samples of Trix LOADED cereal.

The following six pesticide residues were found in trace amounts:

  • Imazalil-1
  • Metconazole-1
  • Pyraclostrobin-1
  • Pyrimethanil-1
  • Pyriproxyfen-1
  • Tebuconazole-1

Two pesticides, piperonyl butoxide-1 (PBO) and fluopyram-1, were detected in higher amounts. Fluopyram-1 is a broad-spectrum fungicide that can cause liver problems, endocrine disruption, and thyroid cancer.

Piperonyl butoxide (PBO) is a man-made pesticide synergist that enhances the potency of certain pesticides designed to kill insects. The Environmental Protection Agency (EPA) classifies PBO as a “possible human carcinogen” as studies in rats show PBO can induce thyroid and liver cancers, as well as noncancerous tumors.

More recent animal model studies suggest PBO exposure can cause neurodevelopmental abnormalities in utero and liver cancer. A 2021 study published in Reproductive Toxicology found PBO may cause male infertility and reproductive toxicity.

According to the National Pesticide Information Center, PBO is found in over 2,500 pesticide products, including foggers and mosquito control programs. Yet PBO is exempt from the EPA’s maximum residue limits, which determine the amount of pesticides allowed to remain in food. This means PBO pesticide residue is freely permitted in cereals consumed daily by children and adolescents across the United States.

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