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The U.S. Environmental Protection Agency’s (EPA) Office of Air and Radiation (OAR) is demanding information from a start-up solar geoengineering company.
“Make Sunsets is a startup that is geoengineering by injecting sulfur dioxide into the sky and then selling ‘cooling credits.’ This company is polluting the air we breathe. I’ve instructed my team that we need to quickly get to the bottom of this and take immediate action,” EPA Administrator Lee Zeldin said.
Make Sunsets is a startup that is geoengineering by injecting sulfur dioxide into the sky and then selling “cooling credits.” This company is polluting the air we breathe. I’ve instructed my team that we need to quickly get to the bottom of this and take immediate action. pic.twitter.com/9b6xPzMf4v
— Lee Zeldin (@epaleezeldin) April 15, 2025
A closer look:
“This issue was initially identified in 2023 during the last Administration, but no action was taken to find out more about this questionable start-up and activity,” the EPA stated in a press release.
“The idea that individuals, supported by venture capitalists, are putting criteria air pollutants into the air to sell ‘cooling’ credits shows how climate extremism has overtaken common sense,” Zeldin said.
“Based on Make Sunsets’ responses to our information request, we will look into all our authorities to ensure that we continue maintaining clean air for all Americans,” he added.
Fantastic to see the EPA going after geoengineering companies.
We reported on Make Sunsets almost 2 years ago, and the fact that they had a contract listed on NOAA’s site for “all the earth.” This isn’t only happening in the U.S.
See the report in comments. https://t.co/YmcrnfD9bO
— ZeeeMediaOfficial (@zeee_media) April 15, 2025
From the EPA:
Make Sunsets is already banned in Mexico. Their website states they want to scale this activity significantly and have already conducted over 124 deployments. It is unclear where the balloons are launched and where the SO2 is from. Furthermore, it is not known if the company has been in contact with any state, local or federal air agencies. Thus, EPA is submitting a demand for information to get answers and plans to take additional actions as necessary.
Under Section 114 of the Clean Air Act (CAA), EPA is authorized to require facilities to provide information about their operations.
The agency is requesting a response within 30 days.
Sulfur dioxide has been regulated by EPA since 1971 as part of the National Ambient Air Quality Standard (NAAQS) program. Sulfur dioxide can harm human health and the environment. Short-term exposures to SO2 can harm the human respiratory system and make breathing difficult. People with pulmonary diseases, particularly children, are sensitive to the effects of SO2. Additionally, SO2 can react in the atmosphere leading to acid rain or form particles that harm health and impair visibility.
ABC News correspondent Ginger Zee highlighted the company in 2024.
WATCH:
Can we intentionally cool the earth? And should we?
Luke Iseman of @MakeSunsets says “we’ve done such a poor job at Geo engineering our climate w/ carbon emissions for the last several hundred years, that we now need to geoengineer it in a positive direction to offset that.”… pic.twitter.com/Vo7TApUjMb
— Ginger Zee (@Ginger_Zee) April 25, 2024
The Mexican government issued a statement in 2023 prohibiting “solar geoengineering experimentation practices in the country.”
Mexico plans to ban solar geoengineering after rogue experimenthttps://t.co/Hne9fkxDzh
— David Icke (@davidicke) January 24, 2023
CNBC reported in 2023:
The tiny startup Make Sunsets, which had been experimenting with releasing sulfur dioxide into the atmosphere to reflect sunlight in order to cool the earth, said Wednesday it would cease operations for the time being and review its approach after the Mexican government cracked down on solar geoengineering.
The idea of releasing aerosols into the atmosphere to cool the earth has been around since the 1960′s, but it had largely been relegated to science fiction until recently, as the urgency of climate change has become more apparent. The White House is currently coordinating a five-year research plan to study the idea, which is colloquially known as “solar geoengineering,” and the quadrennial U.N.-backed Montreal Protocol assessment report for the first time included an entire chapter it.
Luke Iseman, a serial inventor and the former director of hardware at Y Combinator, believed all of that research was not happening fast enough. So he started tinkering with releasing sulfur dioxide particles into the atmosphere with balloons, raised venture capital to fund the startup, and brought on co-founder Andrew Song to manage sales.
Make Sunsets was planning to launch three latex weather balloons that would release anywhere between 10 and 500 grams of sulfur dioxide in January. But many industry watchers criticized its plans for being hasty and lacking sophistication.
On Friday, the government of Mexico issued a statement that it plans to “prohibit and, where appropriate, stop experimentation practices with solar geoengineering in the country.”
The statement said, “The opposition to these climatic manipulations is based on the fact that there are currently no international agreements that address or supervise solar geoengineering activities, which represent an economically advantageous way out for a minority and risky for the supposed remediation of climate change.”