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The Oklahoma State Cowboys football team is believed to be the first in the nation to put QR codes on their players’ helmets to promote the team’s “NIL fund.”
“The future is here! Scan QR codes all season long to donate!” OSU Cowboy Football posted on its X account.
The future is here!
Scan QR codes all season long to donate! Donate at https://t.co/zC0QPmFd4y
🔗: https://t.co/RTTmUvztbY pic.twitter.com/ZiIbaweexG
— OSU Cowboy Football (@CowboyFB) August 20, 2024
“Oklahoma State football coach Mike Gundy announced that the Cowboys will wear QR codes on their helmets this season that link to the general team fund for every student-athlete on the roster,” Cowboy Football wrote.
Oklahoma State will wear QR codes on their helmets this season linking to general team fund for every student-athlete on the roster. It’s believed to mark 1st time a college football team will wear QR codes in regular season games to promote players’ earning potential pic.twitter.com/V4kkQz6zmd
— Brett McMurphy (@Brett_McMurphy) August 20, 2024
Per Cowboy Football:
It is believed to mark the first time that a college football team will wear QR codes in regular season games to promote players’ earning potential.
“This is a revolutionary step forward to help keep Oklahoma State football ahead of the game,” Gundy said. “It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I’m thrilled about this opportunity for our players.”
The QR codes will be applied to the back of each helmet via 1.5 square inch decals that feature each player’s name and number in the design. Although the QR codes aren’t expected to be visible from the stands on game day, close shots during broadcasts, as well as postgame photos posted to social media are expected to raise the team’s NIL value throughout the year.
In addition to the QR codes on the back of every helmet, they will also be on each player’s bag tag for use during “The Walk” on game days and for travel during the season. A QR code will also be placed on coasters in the premium areas of Boone Pickens Stadium, on signage throughout the stadium and on the OSU football equipment truck.
Oklahoma State players will wear QR codes on their helmets that will link to a donations page for their NIL collective this season💰 pic.twitter.com/D6G25bHn6u
— FOX College Football (@CFBONFOX) August 20, 2024
OSU players will wear QR codes on their helmets this season that link to the general team fund for every student-athlete on the roster, via @CowboyFB
Close shots during broadcasts and photos posted to social media are expected to raise the team’s NIL value pic.twitter.com/XTNpdU6ME9
— Bleacher Report (@BleacherReport) August 20, 2024
Per ESPN:
Last week, Gundy lamented the haggling and distractions of the NIL era, which now includes agents for college players.
“We have to have those conversations with [the players]. ‘Tell your agent to quit calling us and asking for more money.’ It’s non-negotiable now. It’ll start again in December,” Gundy said. “So now we’re able to direct ourselves just in football, and that part is fun.”
The Cowboys open the season Aug. 31 against defending FCS national champion South Dakota State. Oklahoma State is ranked No. 18 in the ESPN preseason rankings, headlined by star running back Ollie Gordon II, who led the nation with 1,732 rushing yards last season.
“The good news is, the next five months we can just play football,” Gundy said. “There’s no negotiating now. The portal’s over. All the negotiation’s history. Now we’re playing football.”