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MONEY & ORGANIZATION:
Australian media firms squeeze more from Google as new law looms


SUBMIT PICTURE: Mobile Phone with Google app icon is seen in front of the Australian flag in this illustration taken January 22, 2021. REUTERS/Dado Ruvic/Illustration/File Image

February 17, 2021

By Byron Kaye

SYDNEY (Reuters) – Australia declared an early win in a drawn-out licencing fight with Google on Wednesday as media business lined up to reveal content handle the web giant that were apparently far more financially rewarding than their international competitors.

A month after the Alphabet Inc-owned business threatened to close down its online search engine in Australia to prevent what it called “unworkable” content laws, the nation’s 2 biggest free-to-air tv broadcasters have actually struck offers jointly worth A$60 million ($47 million) a year, according to media reports.

That overshadows the $76 million Google will divide in between 121 publishers in France over 3 years, which averages $209,000 a year per publisher, as reported by Reuters.

The Australian offers come days prior to the federal government prepares to pass laws that would permit it to designate an arbitrator to set Google’s material charges if it can’t strike an offer independently, an element that federal government and media figures held up as a turning point for settlements which stalled a year previously.

“I don’t think that they would have been able to get that sort of money if they had to follow the normal sort of negotiations with a company that’s so powerful,” stated Paul Budde, an independent web expert, describing the Australian media business.

Google and 9 decreased to discuss unsourced reports in 9’s papers on Wednesday that stated the business had actually reached a contract. 7 and Google stated 2 days previously they had actually struck an offer, without offering financials.

Though the private offers suggest Google prevents a government-appointed arbitrator with those business, Australian Treasurer Josh Frydenberg stated he would still push ahead with the law.

The regional arm of Rupert Murdoch’s News Corp, which has actually led a years-long project to make web giants spend for material that drives traffic to their platforms, is yet to sign a Google offer. News Corp, owner of two-thirds of Australia’s significant city papers, did not react to ask for remark.

“None of these deals would be happening if we didn’t have the legislation before the Parliament,” Frydenberg informed press reporters.

Australian antitrust commissioner Rod Sims, who prepared the media laws, decreased to comment however a representative directed Reuters to an earlier declaration in which Sims called the law a “back-up” that avoided web platforms requiring “terms on a take-it-or-leave-it basis”.

CUMULATIVE BARGAINING

Though specifics of the Australian offers have actually not been revealed, smaller sized outlets that tattooed Google offers in 2015 ahead of their bigger competitors stated they were approached separately by the U.S. business and asked to provide their own evaluation approaches for material that would appear on Google’s “Showcase” news platform.

That contrasts with the French settlements, which were carried out on behalf of publishers by the Alliance de la presse d’information generale (APIG), a lobby group representing most significant French publishers.

Unlike the Australian law, through which the federal government might step in if the celebrations cannot reach an offer, the French guidelines, enacted under a current European Union law, need just that Huge Tech platforms open talks with publishers looking for payment.

“The context of the (Australian) bargaining was very much one in which the government legislation was putting pressure on the digital platforms to come to the table, and that has strengthened the hand of publishers and contributed to these outcomes,” stated Misha Ketchell, editor of The Discussion, an academic-focused site that signed a Google offer in 2015.

Independently, the Reuters news company, a department of Thomson Reuters Corp, struck a handle Google in January, ending up being the very first international news supplier to Google News Display.

($1 = 1.2903 Australian dollars)

(Reporting by Byron Kaye; Modifying by Sam Holmes)

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15 years since I've been following the news, no 10 my folks do that, hmm. what was the question again !?
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MONEY & BUSINESS: Australian media firms squeeze more from Google as new law looms

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