FILE PHOTO: Reddit app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration
November 23, 2021
(Reuters) – Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social network said on Tuesday, just a year after buying it for an undisclosed sum to bolster its video creation tools.
The standalone Dubsmash app will not be available for download after Feb. 22, Reddit said, as it rolled out new camera and editing features as part of its video tools.
TikTok’s massive success with short-form videos has driven other social networks to incorporate the format on their platforms, with Snap Inc rolling out Spotlight; Facebook, now Meta Platforms, launching Instagram Reels; and Alphabet’s YouTube launching Shorts.
“The Dubsmash team has been accelerating Reddit’s video, so parts of Reddit will feel familiar to Dubsmashers,” the company said in a blogpost https://www.redditinc.com/blog/bringing-more-of-dubsmash-to-reddit-by-launching-new-video-features.
Since Dubsmash’s acquisition, Reddit said it had seen 70% growth in overall hours watched, while the number of daily active video viewers rose by over a third.
Viewership for short videos, which the company defines as two seconds or less, has also risen by 50% quarter-over-quarter.
KNOWLEDGE is POWER / REAL NEWS is KEY Woke & Liberal News is Fake News You will find it on:
CNN - CBS - MSNBC - ABC - The New York Times - The Washington Post - Facebook - Twitter and more They ALL SUCKS
and simply DO NOT tell you the truth PERIOD
WARNING! If you usually get your news from one of these so-called "News Services" Welcome to you, but be prepared for big surprises! eg. 2+2 is not 5 or 22 but 4 - There is not 57 different genders, only 2 KNOWLEDGE is POWER / REAL NEWS is KEY Help your friends, family and the truth by sharing this page and articles. Amen and a-women