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Meghan Markle’s apparent rebrand as a domestic goddess has been branded “inauthentic” by a royal expert.
The Duchess of Sussex, 43, dropped the first trailer for her Netflix lifestyle series titled “With Love, Meghan” earlier this month, in which she showed off her cooking and gardening skills with appearances from her celebrity friends.
But following the devastating fires that have ravaged through Los Angeles in recent days, Markle announced that the series’ release has been postponed to March 4 instead of Jan. 15.
Ahead of its hotly anticipated drop, the “Suits” alum has been compared to the likes of Martha Stewart and Nigella Lawson, both of whom have built strong brands from their lifestyle-focused business ventures.
“Meghan’s team have helped her put a huge amount of positive marketing and branding spin into her Netflix series,” royal broadcaster and photographer Helena Chard told Fox News.
“In time she may make a success within the lifestyle place. However, this will take a long time as Meghan’s character does not fit this sickly-sweet picture.”
Chard claims that Markle’s Netflix venture “feels inauthentic,” adding that the mom of two is “trying to fit in somehow by playing a very dated housewifey role.”
“She has spoken ill and ditched the majority of her family and friends, and this certainly doesn’t conjure a picture of love and joy,” Chard said, adding that it feels “very odd and disempowering.”
Markle was initially compared to Stewart and Lawson by the New York Times last week. The outlet noted that the former actress’ lifestyle-guru plan is reminiscent to that of Stewart, 83, and Lawson, 65, both of whom overcame public scrutiny and achieved “profitable” results.
“Martha Stewart is a leader in her field,” Chard said. “She achieved huge success through not only her talent but by being herself and immense grit and determination. She was innovative and wowed her audience.”
“The same can be said of the much-loved Nigella, who is a sensational chef and host. She also has the most enigmatic, authentic, fun personality,” the royal expert went on.
“I see Megan’s Lifestyle series as dated. She needs to add more to make her show modern and interesting.”
“It would also help if she was a trained expert in the field. People may then buy into the brand she is building rather than choking on the smoke and mirrors,” Chard added.
Still, the negative reception to Markle’s trailer drop reportedly hasn’t knocked her confidence in the project.