FILE PHOTO: The Netflix logo is seen on their office building in Hollywood, Los Angeles

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Exclusive: Netflix in speak with source Indian material from Dependence affiliate Viacom18– sources


SUBMIT PICTURE: The Netflix logo design is seen on their office complex in Hollywood, Los Angeles, California, U.S. July 16,2018 REUTERS/Lucy Nicholson

June 12, 2020

By Aditya Kalra and Aditi Shah

BRAND-NEW DELHI (Reuters)– U.S. video streaming business Netflix remains in talks with Viacom18, part of the Indian corporation Dependence Industries’ media system Network18, about a multi-year collaboration to source material, 3 sources informed Reuters, in a relocation that would broaden a relationship in between the 2 sides.

Under the collaboration, Network18 affiliates— that include its joint endeavor with ViacomCBS, Viacom18– would produce programs for Netflix to assist the U.S. company broaden offerings in India, where it completes versus the video streaming services of Amazon.com Inc and Walt Disney Co.

A Netflix spokesperson in India rejected the business remained in talks with Network18 or Viacom18, however did not elaborate. A spokesperson for Viacom18 decreased to discuss whether any talks were under method.

Shares in Network18 Media & & Investments rose 5% after the Reuters post.


The monetary regards to any possible collaboration were not right away clear and settlements are still in the early phases, the sources stated, who spoke on condition of privacy since the talks are personal.

While the brand-new programs will be utilized just by Netflix, that does not indicate Network18 and its affiliates will stop developing programs for other platforms, stated 2 of the 3 sources.

Viacom18 licences material to numerous platforms, consisting of Amazon. In 2019, its digital system Tipping Point partnered with Netflix for 3 Hindi-language programs, however 2 of the sources stated the present conversations had to do with a much larger tie-up over numerous years.

“This is a bigger version of the 2019 deal in essence,” stated the very first source.

The 2nd source explained the continuous conversations as one of Netflix’s “biggest moves to create local content in India.”

“The scale of Netflix’s ambition and aspiration in India is quite high,” stated the source, including that the offer might include a minimum of 10 reveals, generally in Hindi.

Network18 is managed by Indian billionaire Mukesh Ambani through subsidiaries of his oil-to-telecoms corporation Dependence Industries.

In current weeks, Dependence has actually protected almost $13 billion in financial investments from Facebook Inc, KKR & & Co and other financiers into its digital system Jio Platforms, which houses motion picture and music apps, and a telecoms endeavor.


Some Dependence executives are associated with the Netflix settlements, 2 of the sources stated. A spokesperson at Dependence did not react to an ask for remark.

Netflix’s Indian lineup consists of hit originals such as “Sacred Games”, a criminal activity thriller embeded in Mumbai and starring a few of Bollywood’s greatest names. Its prices is, nevertheless, greater than that of Amazon Prime Video and Disney-owned Hotstar.

Netflix CEO Reed Hastings stated in December the business prepared to invest almost $400 million throughout 2019 and 2020 to establish material for Indian audiences.

Local-language programs are essential for Netflix’s development in India, which the business in 2018 stated might provide its next 100 million customers.

While a content offer would increase Netflix’s offerings, it would likewise assist Network18 whose profits has actually been struck as services cut down on marketing and other costs throughout the coronavirus lockdown, stated among the sources, including: “It makes huge sense (for both companies).”

(Reporting by Aditya Kalra and Aditi Shah in New Delhi; Extra reporting by Shilpa Jamkhandiker in Mumbai; Modifying by Euan Rocha, Matthew Lewis and Edwina Gibbs)

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