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A 3D printed Apple TV logo

GOSSIP & RUMORS:

Apple to spend over $500 million on marketing Apple TV+ -The Information


FILE PHOTO: A 3D printed Apple TV logo is seen in this illustration picture taken May 4, 2021. REUTERS/Dado Ruvic/Illustration

September 10, 2021

(Reuters) – Apple Inc plans to spend more than $500 million on marketing its streaming service, Apple TV+, this year, The Information reported on Friday, citing a person familiar with the matter.

The iPhone maker also intends to significantly increase its output of new TV shows and movies to at least one a week in 2022, more than double its pace this year, according to The Information, which cited another person familiar with the matter.

Apple did not immediately respond to a Reuters request for comment.

Apple’s move to splurge on content and marketing comes as it tries to fiercely compete with established players, including Netflix Inc, Walt Disney Co’s Disney+ and Amazon.com Inc’s Prime Video.

(Reporting by Tiyashi Datta in Bengaluru; Editing by Anil D’Silva)


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