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Gossip & rumors: american eagle breaks silence on sydney sweeney

GOSSIP & RUMORS: American Eagle breaks silence on Sydney Sweeney ad controversy

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Some things just can’t stay buttoned up.

American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy.

β€œβ€˜Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company said Friday in a statement obtained by The Post. β€œHer jeans. Her story.”

Sydney Sweeney posing for American Eagle’s new denim ad campaign. American Eagle
American Eagle shared this response on Friday after their new β€œGreat Jeans” campaign with Sydney Sweeney caused major controversy. Instagram/@americaneagle

β€œWe’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement continued. β€œGreat jeans look good on everyone.”

Sweeney, 27, and American Eagle faced backlash earlier this week after the blonde-haired, blue-eyed β€œWhite Lotus” starlet appeared in a new denim ad for the popular clothing and accessories retailer.

β€œI have great jeans… now you can too,” the β€œEuphoria” actress wrote on Instagram on July 23, alongside a video for the controversial campaign.

Sydney Sweeney posing for American Eagle’s new β€œGreat Jeans” ad campaign. American Eagle

But the tagline, which was seemingly a pun on the word β€œgenes,” had some social media users comparing the marketing move to β€œNazi propaganda.”

β€œI thought it was gonna be, like, kinda bad, but wow,” one critic wrote on TikTok. β€œThat’s gonna be in history books!”

β€œI will be the friend that’s too woke, but those Sydney Sweeney American Eagle ads are weird,” another added. β€œLike, fascist weird. Like Nazi propaganda weird.”



An ad from American Eagle’s new β€œGreat Jeans” campaign featuring Sydney Sweeney. American Eagle

β€œLike, a blonde-haired, blue-eyed white woman is talking about her good genes. That is Nazi Propaganda,” a third person commented, while a fourth responded, β€œSaying that a blonde-haired, blue-eyed girl has β€˜good genes’ is Nazi s–t.”

Singers Lizzo, 37, and Doja Cat, 29, also took to social media to ridicule Sweeney and American Eagle over the controversy.

β€œMy jeans are black…” the β€œTruth Hurts” singer wrote alongside a digitally altered picture showing herself in the denim shirt and jeans that Sweeney wore for the American Eagle photo shoot.

An ad from American Eagle’s controversial new ad campaign with β€œEuphoria” star Sydney Sweeney. American Eagle

Doja Cat shared a TikTok videoΒ of herself repeating Sweeney’s American Eagle campaign monologue with an exaggerated accent.

However, others came to the β€œAnyone But You” star’s defense and agreed that American Eagle’s new denim campaign was nothing beyond a clever play on words.

β€œI’m confused, why are people outraged by this?” one fan wrote on Instagram. β€œShe looks stunning!”



Sydney Sweeney in American Eagle’s new denim β€œGreat Jeans” campaign. American Eagle

β€œYou have absolutely nothing to apologize for,” someone else commented, while a third wrote, β€œIf you want to hate on this ad campaign, please go touch grass!”

Still, American Eagle appeared to distance itself from the β€œNazi propaganda” backlash by sharing other ads from the campaign that did not feature Sweeney.

β€œDenim on denim on denim… on denim,” the company wrote alongside the new ad on July 27. β€œAE has great jeans.”

Sydney Sweeney wearing all denim and lying on the ground for American Eagle’s new β€œGreat Jeans” ad campaign. American Eagle

Plus, American Eagle’s stock rose more than 10% immediately after the new campaign kicked off on July 23.

Sweeney herself has yet to respond to the backlash and controversy caused by her β€œGreat Jeans” ad campaign.





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