Fresh produce firm wins Jets’ $100,000 sponsorship

When Harold DeLucia was 7 years outdated rising up in a household of New York Giants followers, his uncle was the lone supporter of the world’s different NFL group. That uncle gave DeLucia some Jets gear, and the child was hooked on Gang Green.

His 25-year relationship with the Jets simply took a serious leap.

DeLucia is the founding father of The Farmacy NYC, and this week his recent farm produce retailer in Manhattan’s Hell’s Kitchen space gained the Jets‘ Small Business Showcase Presented by M&T; Bank.

The Farmacy NYC will obtain a $100,000 sponsorship with the Jets for the 2018 season that may embrace signage at video games in MetLife Stadium, a presence on the group’s follow facility, business alternatives on the group’s game-day radio broadcasts, and a luxurious suite at a house recreation.

How enormous a deal is that this for DeLucia’s small firm, which opened its retailer on a beforehand vacant lot in 2016?

“It makes The Farmacy NYC a household brand,” DeLucia says, sounding as excited as if Sam Darnold simply threw his first professional landing move. “The Jets are able to launch the Farmacy name recognition, and I will take it from there. Once the people taste food like they have never tasted before, and we go out of our way to get that kind of food, they will love us.”

DeLucia punctuated his last pitch to the Jets on Thursday night time by giving the competition judges a recent ear of corn to eat. He chuckles when mentioning that many customers don’t even know corn may be eaten uncooked – and is sweet for you.

“These things are coming from the ground into my trucks from the farms – we travel 90 to 100 miles from New York City to get the produce and we replenish every day – and into the city. We’re the only store in Manhattan like this; we turned a vacant lot into a farm oasis. And that can be replicated, because there are thousands of vacant lots in and around the boroughs, and we can do this in many communities.”

He plans to take action quickly, and The Farmacy NYC is now debuting on-line ordering (at for people in Manhattan, quickly to broaden to the opposite 4 boroughs after which deep into the tri-state space.

What really bought the Jets on DeLucia’s firm over 4 different finalists was the dedication to the neighborhood.

“They were all outstanding presentations, but The Farmacy NYC especially stood out,” Jets President Neil Glat says. “In addition to their strong business model, they regularly give back to their community and the people within it. We thought they were a perfect fit for us and are happy to welcome The Farmacy NYC into the Jets family.”

The Jets aren’t the one professional group with such a program; the Jacksonville Jaguars and New York Knicks have accomplished related initiatives, and others are contemplating it. Why?

Glat calls it “a wonderful opportunity for us to recognize a local company for their business success and for their community/civic involvement. Concurrently, the opportunity for a partnership with the New York Jets will give a small local company a larger growth platform and access to additional and greater resources. This platform and these resources hopefully will allow them to grow from a successful small business into a thriving large business.”

That’s precisely what DeLucia envisioned when he began The Farmacy NYC. His inspiration stems from a visit to South Africa to unfold HIV consciousness after each dad and mom died from HIV issues. He witnessed an agricultural challenge that “made people sustainable by growing their own produce … and that concept traveled back to the States.”

After spending time at native farms and bringing recent produce again to the town to small markets or flea markets, or partnering with eating places, DeLucia turned the Manhattan lot into his retailer.

And now, he might be partnering with the Jets.

“We are ready for it and excited and looking to take the next step,” he says. “The Jets have shown an unprecedented level of commitment by partnering with The Farmacy NYC.”


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